PRODUCT DESIGN

The BOXXY perfume bottle is composed of a rounded cube shaped body and a cross shaped cap. The edges of the bottle are designed with soft, rounded curves, creating a smoother and more gentle impression that leans toward a futuristic image rather than a purely modern one. The surface features a matte finish, chosen with tactile comfort in mind when held by hand. The fragrance name and description are engraved directly onto the surface of the bottle. The cap is structured around a cylindrical central core, with four identical spherical forms arranged in a cross layout. Each sphere is positioned at an equal distance from the center, forming a clearly balanced and symmetrical structure across both vertical and horizontal axes. An embossed BOXXY logo is applied to the top center of the cap.

The lineup consists of 5 fragrances, each distinguished by color. A grey to blue tone palette is used, resulting in an overall cool toned composition. The bottle and cap share the same color for each scent, allowing the design to appear unified and minimal when displayed.

PACKAGE DESIGN - BOX

The BOXXY package is designed as a horizontal rectangular hard box. The exterior uses a single light grey tone, with a consistently finished surface and no excessive coating. The BOXXY logo is placed prominently on the top, printed with low contrast so it appears subtle rather than dominant.

When the top cover is opened, an inner tray is revealed. The tray is custom molded to securely hold the perfume bottle and the cap separately, with cavities precisely shaped to match each form. It is produced in a light grey tone to naturally align with the product colors. Stability during transportation was carefully considered, and the layout allows each component to be clearly distinguished when viewed from above. Text is printed on the inside of the cover, with the BOXXY symbol positioned at the center. The typography is small and low in contrast, ensuring it does not disrupt the overall minimal impression of the package. In addition, a transparent air pack with the logo printed on it is included. This serves to safely protect the product and prevent external impact.

PACKAGE DESIGN - BROCHURE

A brochure was designed as one of the internal components of the package. Enclosed with the product, it provides users with information about the BOXXY brand as well as the different fragrance types and their characteristics.

The front features a large BOXXY logo, printed on light grey paper stock. Color usage is kept to a minimum, with the layout relying on text and whitespace to maintain consistency with the overall minimal direction of the BOXXY packaging. Inside, the names of each fragrance, their descriptions, and note compositions are clearly organized. A balanced layout allows multiple scents to be compared within a single sheet. The outer sleeve includes a perforated tear line, adding a physical opening action that enhances the unboxing experience and provides a sense of satisfaction for the user.