In 2025, Calipotatoshop began redefining its identity and direction. As a branding studio and experimental design lab, we asked ourselves a question.

How does design evolve, and how do brands survive? The New Cell is our response to that question. In this project, we explored the concept of design as a living organism. We reinterpreted both design and branding through the metaphor of a cell, not as static outputs, but as vital structures that continuously divide, adapt, and grow. We rewrote the role of design, translating brand evolution and its essential nature into a biological perspective. It proposes a new way of seeing design as an organic system.

DECONSTRUCTED GRAPHICS & ART NOUVEAU ORNAMENTS
We visualized the tension between form and function by dismantling and reassembling the traditional language of ornamentation.

ORNAMENT AS IDENTITY
Graphic emblems, physical objects, binder systems, and skin-like visual tags deliver the idea that design is not just a tool, but a dynamic and evolving structure. By combining the fluid, decorative curves of Art Nouveau with digital construction, we developed a new grammar of visual expression. It suggests a fresh direction for how brands can be expressed through ornamentation.