In 2023, Calipotatoshop collaborated with 199STUDIO on graphic design for its 24 SP season collection. 1993STUDIO is a brand that showcases colorful fashions, inspired by the music and artistic spirit of the 90's. Maintaining the mood of the original 1993STUDIO, we were asked for graphics that can blend cassette tapes, LP albums, and POP music.

We thought about what kind of designs would be to fill the closets of the generation who love vintage and grunge looks. The revival of popular music, where many genres ranging from R&B to rock, pop and hip-hop were born. We had to study and immerse ourselves in the traces of that era.

MISSING THE SINCERITY OF THE 90s
We proposed a variety of graphics that were extended from 1993STUDIO's identity, allowing the longing for the 90's to be revealed. The designed graphics were applied to SP season items such as T-shirts, hats, pants, and hang-tags.

1993STUDIO 24 SP released on Wed, March 13.