

OVERVIEW
Grateful to be living in an age of endless information.
But it has also made us more sensitive. Falling behind a trend can feel suffocating. We want to do what the company next door is doing, and the website design we updated just a month ago already feels dull. We worry constantly that failing to keep up will leave us behind, like a teenager in puberty endlessly dissatisfied with what they are wearing. At some point, a question comes up. Did your fans ever ask for something new?
This is when Calipotatoshop realized how to put an end to this exhausting phase. Instead of showing off new clothes in the closet, the answer was to show the same clothes to more people, in a wider place. Nike fans do not want Old Ferry Donuts, and Jinro fans do not want Chanel. Rather than chasing instant fashion shows, we believe in presenting a well shaped story over time. By mixing, refining, and connecting elements, we create an appeal that exists only once. That is how we choose to express style.
SHALL WE KIT includes a short collection titled The Method of Training Design Energy, which records how we approach style, how we engage with brands, and how we define identity. It also carries a touch of wit.
CLIENT
YEAR
2023
SCOPE
SCOPE
Brand Experience
Brand Identity
Ideation
Logo
Packaging
Prints & Materials
Brand Experience
Ideation
Packaging
Brand Identity
Logo
Prints & Materials
Brand Experience
Packaging
Brand Identity
Prints & Materials
Ideation
Logo
SHALL WE KIT



























OVERVIEW
Grateful to be living in an age of endless information.
But it has also made us more sensitive. Falling behind a trend can feel suffocating. We want to do what the company next door is doing, and the website design we updated just a month ago already feels dull. We worry constantly that failing to keep up will leave us behind, like a teenager in puberty endlessly dissatisfied with what they are wearing. At some point, a question comes up. Did your fans ever ask for something new?
This is when Calipotatoshop realized how to put an end to this exhausting phase. Instead of showing off new clothes in the closet, the answer was to show the same clothes to more people, in a wider place. Nike fans do not want Old Ferry Donuts, and Jinro fans do not want Chanel. Rather than chasing instant fashion shows, we believe in presenting a well shaped story over time. By mixing, refining, and connecting elements, we create an appeal that exists only once. That is how we choose to express style.
SHALL WE KIT includes a short collection titled The Method of Training Design Energy, which records how we approach style, how we engage with brands, and how we define identity. It also carries a touch of wit.
CLIENT
YEAR
2023
SCOPE
SCOPE
Brand Experience
Brand Identity
Ideation
Logo
Packaging
Prints & Materials
Brand Experience
Ideation
Packaging
Brand Identity
Logo
Prints & Materials
Brand Experience
Packaging
Brand Identity
Prints & Materials
Ideation
Logo
SHALL WE KIT



























OVERVIEW
Grateful to be living in an age of endless information.
But it has also made us more sensitive. Falling behind a trend can feel suffocating. We want to do what the company next door is doing, and the website design we updated just a month ago already feels dull. We worry constantly that failing to keep up will leave us behind, like a teenager in puberty endlessly dissatisfied with what they are wearing. At some point, a question comes up. Did your fans ever ask for something new?
This is when Calipotatoshop realized how to put an end to this exhausting phase. Instead of showing off new clothes in the closet, the answer was to show the same clothes to more people, in a wider place. Nike fans do not want Old Ferry Donuts, and Jinro fans do not want Chanel. Rather than chasing instant fashion shows, we believe in presenting a well shaped story over time. By mixing, refining, and connecting elements, we create an appeal that exists only once. That is how we choose to express style.
SHALL WE KIT includes a short collection titled The Method of Training Design Energy, which records how we approach style, how we engage with brands, and how we define identity. It also carries a touch of wit.
CLIENT
YEAR
2023
SCOPE
SCOPE
Brand Experience
Brand Identity
Ideation
Logo
Packaging
Prints & Materials
Brand Experience
Ideation
Packaging
Brand Identity
Logo
Prints & Materials
Brand Experience
Packaging
Brand Identity
Prints & Materials
Ideation
Logo
SHALL WE KIT


























