We designed a promotional catalogue for the English academy KWANPLETE (Kim Dong Kwan English), located in Gangseo District. The academy places strong emphasis on communication through messages and phone calls, allowing students to ask questions at any time and receive constant encouragement and positive feedback.

We reflected these strengths in the design. The catalogue introduces the supportive teaching assistants, curriculum structure, and student reviews. Mobile friendly layouts and smart device imagery were actively used to create a more approachable and familiar experience. A pastel blue color was applied to match Kim Dong Kwan’s personal image and teaching style.