www.calipotatoshop.kr
biz@calipotatoshop.kr
BRANDING WORK SCOPE
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01
BRAND IDENTITY (BI)
BRAND SYSTEM · VERBAL
Naming
Tagline
Brand Philosophy · Message
Core Values · Essence
BRAND IDENTITY - CORE
Logo
Color
Keyword
Tone & Manner
Typeface
Key Visual
Icon
Mascot · Character
BRAND IDENTITY - APPLICATION
Logo & Color Usage Guideline
Application Graphic Template
Tone & Manner · Visual Style Guide
Collateral & Content Guidelines
Brand Concept Book
02
BRAND EXPERIENCE (BX)
PRODUCT · PACKAGING
Product Outer Design & Development
Brand Merch Design
Packaging Design & Die-line · Structure Development
Unboxing & User Experience Design
(Die-line · Structure Development)
AD · CAMPAIGN
Offline Promotion · AD Design
Brand Event · Campaign Design
Pop-up Store · Flagship Store Design
Spatial · Visual Design
DIGITAL USER EXPERIENCE
Online Promotion · AD Design
PC · Mo · App UX/UI Design
Branded Contents · SNS Contents Design
Interactive Contents Design
CUSTOMER SERVICE (CS) EXPERIENCE
Customer Response · After-Sales Manual Design
Purchase · Service Process Design
03
INTERNAL BRANDING (IB)
EMPLOYEE WELFARE
New Hire Welcome Kit Design
Stationery Merch & Packaging Design
Holiday Merch & Packaging Design
EVENT · WORKSHOP
Internal Event · Workshop Branding
Internal Newsletter · Document Design
DOCUMENTS · COLLATERAL
Document Templates · Forms Design
Email Signature & Business Card Design
New Hire Training & Onboarding
Materials Design
CORPORATE PROFILE · BROCHURE
Company · Brand Introduction Brochure Design
IR Materials · Proposal · Business Plan Design
Business Model Canvas · Technical Specification Design
INTERNAL SPACE & INTERIOR
Office Interior · Signage Design
Meeting Room, Corridor, Lounge Area Branding
+
OPTIONAL SERVICES
Planning · Art Direction
Photography · Visual Direction
Die-line · Structural Development
Sub-materials Sourcing · Print Supervision · Production Handling